In 1938, Lee Byung-chul founded Samsung as a small trading business that mainly focused on selling food products. At that time, the company had no connection to the world of technology.
In the 1960s, Samsung began expanding into a new direction by entering the electronics industry. Its first steps included television production, followed by home appliances. Over time, the company continued to grow and eventually became one of the leading names in the global technology industry.
In the 1990s, Samsung faced serious challenges. Japanese brands dominated the market, and Samsung was not yet considered a premium manufacturer. During that period, the company made a bold decision — a large amount of defective products was publicly destroyed to demonstrate that Samsung was ready for radical change.
This moment became a turning point in the company’s history. Samsung shifted its focus toward quality, modern design, and innovation, gradually building the global reputation it has today.
Today, Samsung is considered one of the world’s leading technology companies, proving that success is built not only on a strong start, but also on change, risk-taking, and continuous development.